Convinced that the automobile industry and nature are inextrically tied together, Toyota is committed to making every effort necessary to develop technologies geared towards protecting it. As a 'citizen' company, Toyota is fully aware of the impact a vehicle's life cycle might have on the environment and has, accordingly, taken dynamic steps for mitigating it :
Minimizing wasting, cutting CO2 and other emissions or noxious elements.
Developing technologies with a high potential of optimal use of the traditional sources of energy.
Finding out new sources of energy such as natural gas, methanol and hydrogen.

Through its production of various documentary films intended for an international audience, Toyota illustrates its will to take part in the protection of the environment. Those documentary films transcend times and nationalities, and unveil the nature's best hidden secrets.

The planet must be kept a safe place for today's and tomorrow's generations.